Trusted by 100,000+ families

Get instant life insurance

No medical exams or blood tests. Apply online in minutes and get coverage up to $2,000,000.

No exam required 5-minute application 30-day guarantee
Happy family protected by Ethos life insurance
Prices rise as you age

Lock in Your Best Price Today

The cost of life insurance can go up 8–10% every year you wait. With Ethos, getting covered takes as little as 10 minutes — no medical exam required.

Our Coverage Options

Choose the type of protection that fits your family and budget.

Term Life

Affordable coverage for a set period (10–30 years). Ideal for protecting your family, mortgage, and income during your working years.

Indexed Universal Life (IUL)

Permanent coverage with cash value that can grow based on market index performance — offering lifelong protection plus a living benefit you can access.

Final Expense

Whole life coverage designed to cover funeral costs and end-of-life expenses, so your loved ones aren't left with the bill. Simplified approval.

The ease of getting insurance with Ethos

Our modern, 100% online experience makes applying super fast and stress-free.

Coverage up to $2M

No medical exam. Just answer a few simple health questions.

Free wills & estate plans

Eligibility depends on the product and state.

High approval rates

We can offer coverage to more than 90% of applicants age 20–85, averaged across ages.

Flexible options

Designed to fit different budgets and needs.

Dedicated support

Provided by our friendly, knowledgeable team.

30-day guarantee

A 30-day money-back guarantee for total peace of mind.

Included Free

Free Estate Planning Benefit

Ethos offers a FREE estate planning benefit (including wills and living trusts) for all customers with an active policy — an $898 value for the policyowner and their spouse at no extra cost.

Will available with eligible policies. Not available in AK, LA, SD, WA.

Legal Will

Distribute assets and select a guardian for your children.

Power of Attorney

Appoint someone for medical and financial decisions.

Other Essentials

Healthcare directives, trusts, and instructions for belongings.

What our customers say

4.8/5 from 5,000+ reviews

"Ethos has brought me so much relief knowing my family will be taken care of."

G
Georgia Oonkeo

"Excellent prices for insurance policies... especially considering NO EXAM!"

J
Jim Harris

"It took about 5 minutes and I was insured instantly for 1.2 million."

S
Shirley Walker

"Loved how easy it was to compare and customize the policy coverage amount."

M
Mike Chapman

"Love the bonus complimentary estate planning aids."

K
K.L.

Backed by leading carriers

Banner Life
Protective Life
Ameritas
John Hancock
TruStage

Protect your family today

It only takes 5 minutes to see your rates. No medical exam, no hassle.

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Frequently Asked Questions